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The Technical SEO & Core Web Vitals Playbook
The technical foundations — crawlability, indexation, Core Web Vitals and structured data — that let your content rank.
Technical SEO is the foundation that lets your content rank at all: if search engines can’t crawl, index, and load your pages fast, great content still loses. This playbook covers the technical essentials — crawlability, indexation, Core Web Vitals, structured data, and internal linking — that enterprise sites must get right before anything else moves the needle.
The five pillars of technical SEO
Get these right and your content has a fair chance to rank. Neglect any one and you cap your ceiling no matter how good the writing is.
| Pillar | What it means |
|---|---|
| Crawlability | Search engines can reach every important page — clean robots.txt, sound architecture, no crawl traps. |
| Indexation | The right pages are indexed; thin, duplicate, and staging pages are not. |
| Performance (CWV) | Pages load and respond fast on real devices — LCP, INP, CLS within target. |
| Structured data | Valid schema (Organization, Article, FAQ, Product) so machines understand your content. |
| Internal linking | Link equity and context flow to the pages you want to rank, with descriptive anchors. |
The playbook
- Fix crawl and index firstAudit robots.txt, XML sitemaps, canonicals, and index coverage in Search Console before anything else.
- Hit Core Web Vitals on mobileOptimise images, defer non-critical JS, reserve space to avoid layout shift, and measure on real devices.
- Add and validate structured dataMark up organisation, articles, FAQs, and products; validate it and monitor rich-result eligibility.
- Engineer internal linkingPoint descriptive links from strong pages to priority targets; fix orphaned pages.
- Monitor and maintainTechnical SEO is not one-and-done. Watch coverage, performance, and errors continuously.
Your technical SEO checklist
- robots.txt correct — nothing important blocked
- XML sitemap submitted and clean in Search Console
- Canonicals correct; no duplicate-content sprawl
- LCP ≤ 2.5s, INP ≤ 200ms, CLS ≤ 0.1 on mobile
- HTTPS valid site-wide; no mixed content
- Structured data present and validated
- Internal links with descriptive anchors; no orphans
- 404s and redirect chains cleaned up
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