Guides & resources
Practical guides, playbooks and resources on DXP strategy, composable architecture, AI and modern delivery.
Browse our guides
Practical, vendor-neutral guides from the Aestros team — free to read and download as PDF.
The Technical SEO & Core Web Vitals Playbook
The technical foundations — crawlability, indexation, Core Web Vitals and structured data — that let your content rank.
Get the guide →Free GuideThe Enterprise DXP Platform Selection Guide
Choose the right DXP — a vendor-independent framework across Sitecore, Optimizely, Umbraco and headless, with a buyer’s checklist.
Get the guide →Free GuideThe GEO & AEO Playbook
Get cited by AI search — how to show up in ChatGPT, Perplexity and Google AI Overviews with a practical GEO/AEO playbook.
Get the guide →Free GuideThe Enterprise Personalization Playbook
From rule-based segments to AI-driven experiences — a 90-day rollout, data foundations and the metrics that matter.
Read the guide →Free GuideThe Zero-Downtime Migration Playbook
Re-platform your DXP or CMS without downtime, lost rankings or a frozen roadmap — a phased plan with a pre-launch checklist.
Read the guide →Flagship · FreeThe Composable DXP Buyer’s Guide
Evaluate, choose and migrate to a composable digital experience platform — capabilities, comparison and a step-by-step migration path.
Get the guide →Knowledge to help you decide and deliver
Guides
Deep-dives on platforms, composable architecture and AI personalization.
Playbooks
Step-by-step approaches for migrations, launches and optimization.
Checklists
Practical checklists to de-risk your next platform decision.
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