Insights
Category: Sitecore
Articles, guides and perspectives from the Aestros team.
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What Is a Fractional Sitecore Expert (and When Do You Need One)?
Quick answer A fractional Sitecore expert is a senior Sitecore specialist who works with your team part-time — a few days a month or on a…
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Sitecore XP to XM Cloud Migration: A 2026 Guide for Enterprise IT Leaders
Running Sitecore XP in 2026? Here’s why XM Cloud migration is now essential, what changes, a phased zero-downtime path, and how to protect SEO and personalization.
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How Sitecore AI Is Redefining Enterprise Personalization
Quick answer Sitecore AI embeds machine learning across the Sitecore platform to automate audience segmentation, content recommendations and personalisation at scale, deciding what each visitor sees…
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